Head of Brand & Creative

Who We Are

Roots is redefining real estate investing with a never before seen resident-centric model. We’re totally reshaping the tenant-landlord relationship by offering residents the chance to not just rent but partner in the property they live in. This is not rent-to-own; this is the first ever own-while-you-rent program! Our innovative “Live In It Like You Own It®” program is about more than just providing a place to live; it’s about fostering a sense of community and financial empowerment. By intertwining investment opportunities and resident engagement we have proven that this model truly does do good by the residents, and performs quite well for our Investors. Roots is committed to making a positive impact and helping millions of people build wealth through real estate. We believe that a win-win ecosystem is the only type worth building!

Why We Need You

As we scale, we’re looking for a creative visionary to bring all things brand, content, and visual storytelling in-house — shaping a cohesive, compelling experience across every touchpoint.

This is a creatively led, consumer-focused role ideal for someone with a background in creative direction or brand leadership. You’ll own and elevate the way we show up in the world — from our visual identity and campaigns to how we communicate with our investors and community across web, social, email, and events.

You should love building beautiful, high-impact brand experiences, and be as comfortable leading a shoot or refining a visual concept as you are editing a headline or launching a merch drop. If you’ve worked in mission-driven brands, real estate, or consumer fintech, and want to make your creative mark on a movement, we’d love to hear from you.

What You’ll Do

• Own & Elevate the Brand – Lead the development and evolution of our brand’s look, feel, and voice across every channel and touchpoint.
• Creative Direction Across Channels – Bring creative vision to our social, website, email, investor materials, merchandise, events, and physical spaces.
• Campaigns & Content – Concept, create, and execute campaigns that emotionally connect with our retail investors and broader community.
• Build & Lead a Creative Team – Recruit, manage, and mentor designers, writers, freelancers, and creative partners to produce exceptional work.
• Oversee Production & Execution – From photoshoots and brand videos to investor decks and swag, ensure a polished, consistent experience.
• Protect & Push the Brand – Keep us aligned with our values and purpose, while evolving the brand to meet new moments and audiences.
• Collaborate Across Teams – Work closely with leadership, product, and marketing to maintain a unified visual and verbal identity.
• Track Engagement & Iterate – Use creative instinct and data to refine and evolve our brand presence.

Who You Are

• Creative Director Energy – You have a sharp eye, strong creative instincts, and experience leading brand or design direction.
• Visual Storyteller – You bring ideas to life through aesthetics, narrative, and design, and care about the emotional resonance of your work.
• Hands-On Leader – You’re excited to roll up your sleeves and create while also guiding others to do their best work.
• Mission-Driven – You care deeply about building something meaningful and are energized by our “do well and do good” mission.
• Start-Up Minded – You’re resourceful, proactive, and thrive in fast-paced environments with shifting priorities and scrappy teams.

Qualifications

• 7+ years in brand, creative, or content leadership roles with strong visual and creative execution
• Experience leading or operating as a creative director or head of design/content
• A portfolio that shows excellence in multi-channel brand campaigns and design systems
• Ability to manage and inspire cross-functional creative teams and vendors
• Familiarity with brand tools (Figma, Adobe Suite, Webflow, Canva, etc.)
• Bonus: experience in real estate, fintech, or purpose-driven brands

• Accountability: We take our responsibilities seriously and always stay transparent.
• Student Mentality: Continuous learning and growth are at our core.
• Driven: We strive to exceed expectations. We aim for excellence in everything we do.
• Fairness: We’re committed to equitable treatment for everyone.
• Great Stewards: We manage our resources and relationships with care and responsibility.
• Fun and Fearless: We face challenges with a positive and bold spirit. We challenge each other, the status quo, and “how it’s always been done”.

At Roots, we're committed to providing equal employment opportunities to all individuals, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We firmly believe that diversity fuels creativity and innovation, enhancing the quality of our work and the strength of our team. Join us and be part of an inclusive environment where every perspective is valued.