Content Marketing Manager

Who We Are

Roots is redefining real estate investing with a never before seen resident-centric model. We’re totally reshaping the tenant-landlord relationship by offering residents the chance to not just rent but partner in the property they live in. This is not rent-to-own; this is the first ever own-while-you-rent program! Our innovative “Live In It Like You Own It®” program is about more than just providing a place to live; it’s about fostering a sense of community and financial empowerment. By intertwining investment opportunities and resident engagement we have proven that this model truly does do good by the residents, and performs quite well for our Investors. Roots is committed to making a positive impact and helping millions of people build wealth through real estate. We believe that a win-win ecosystem is the only type worth building!

Our Why

We fundamentally believe that everyone should have an opportunity to build wealth. This belief is what guides our mission of giving everyone the opportunity to build wealth and secure their financial future through investment in real estate.  

In pursuit of our mission we will help 1 Million people grow wealth by breaking down the barriers to real estate investment for the masses, and making real estate as easy to invest in as the stock market.

Why We Need You

We’re building a brand that makes real estate investment accessible, inspiring, and human. To do that, we need someone who can help us consistently show up across channels with content that educates, resonates, and drives action.

This role is essential in bringing our voice to life — managing our content engine, creating standout social and email campaigns, and helping us scale marketing efforts as we grow. If you’re a creative doer who loves storytelling, social trends, and working in fast-paced environments, you’ll play a key role in shaping how we reach and engage the next million investors.

What You’ll Do

Content Operations

• Manage the content calendar across email, social, and other marketing channels
• Maintain a consistent, compelling brand voice across all platforms
• Partner with designers, creators, influencers, and internal stakeholders to coordinate content and creative assets

Content Creation & Copywriting

• Shoot and edit short-form video in-office (behind-the-scenes, team content, UGC, founder-led content)
• Rapidly produce video and static creative for use in social, email, and paid campaigns
• Repurpose long-form content into short-form posts, email snippets, and other assets
• Write and edit email/SMS copy (e.g., The Seed newsletter) to support activation, retention, and upsell campaigns
• QA and refine copy for ads, landing pages, and onboarding flows

Social Growth & Optimization

• Track and report on content and social performance; use insights to inform creative direction
• Stay current on social trends, platform updates, and what’s working across channels
• Relay creative learnings and performance wins to the broader marketing team
• Test and iterate content weekly based on performance feedback and results

Ideal Experience

• 3–5 years of content experience in a fast-paced, content-driven marketing or startup environment
• Confident creating short-form UGC-style content (iPhone + CapCut, Premiere, or equivalent)
• Social-native thinker with a strong sense for what makes people stop, engage, and share
• Deep understanding of brand tone and the importance of consistency across channels
• Skilled in direct-response copywriting and email marketing strategy
• Results-oriented, fast-moving, and adaptable — you like to ship, test, and refine
• Experience with HubSpot, Asana, and collaborating across paid, lifecycle, and brand teams
• Passion for storytelling, ideation, and working at the intersection of content and data

What Success Looks Like

• 3–5+ new creative pieces shipped weekly (video, static, email, etc.)
• Top organic content repurposed into best-performing paid assets
• Improved engagement and conversion metrics (CTR, CVR, open/click rates)
• UGC/testimonial/influencer content tested and integrated across lifecycle and paid
• Clear, repeatable systems that increase creative velocity and impact

Bonus Points For

• A portfolio or TikTok/Reels feed that shows your storytelling, humor, or educational style
• Interest in real estate, finance, or impact-driven work

• Accountability: We take our responsibilities seriously and always stay transparent.
• Student Mentality: Continuous learning and growth are at our core.
• Driven: We strive to exceed expectations. We aim for excellence in everything we do.
• Fairness: We’re committed to equitable treatment for everyone.
• Great Stewards: We manage our resources and relationships with care and responsibility.
• Fun and Fearless: We face challenges with a positive and bold spirit. We challenge each other, the status quo, and “how it’s always been done”.

At Roots, we're committed to providing equal employment opportunities to all individuals, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We firmly believe that diversity fuels creativity and innovation, enhancing the quality of our work and the strength of our team. Join us and be part of an inclusive environment where every perspective is valued.